When it comes to desserts that are both decadent and easy to make, Red Velvet Gooey Bars are the ultimate choice. With their rich red velvet base and a creamy, buttery cream cheese topping, these bars combine the best of two beloved desserts: cake and cookies. Perfect for any occasion, whether it’s Valentine’s Day, Christmas, or even a casual family dinner, these bars are guaranteed to impress.
In this article, we will delve into the recipe, step-by-step instructions, tips, variations, and everything you need to know to make these Red Velvet Gooey Bars at home. We’ll also touch upon their versatility, serving suggestions, and how to store them for freshness.

Why Red Velvet Gooey Bars?
Red Velvet Gooey Bars have been growing in popularity due to their striking appearance and irresistible flavor. Traditionally, red velvet cake is known for its bold red color and delicate flavor, which is a combination of cocoa, buttermilk, and a tangy cream cheese frosting. However, turning this classic cake into a gooey bar form makes it even easier to prepare and enjoy, especially when you’re short on time.
Here’s what makes these bars so special:
- Moist Texture: The base is made from cake mix, making it soft and pillowy, while the cream cheese layer creates a rich, gooey texture.
- Foolproof Recipe: The simplicity of this recipe means you don’t have to be a baking expert to get delicious results.
- Versatility: You can customize these bars with your favorite mix-ins like chocolate chips, nuts, or even a touch of vanilla extract for added flavor.
Tip: If you’re new to the red velvet flavor or unsure about the cocoa, don’t worry! The cake base has just enough cocoa to provide a mild chocolate taste without overwhelming the iconic red velvet flavor.
What Are Red Velvet Gooey Bars?
Red Velvet Gooey Bars are a cake-like dessert that combines the flavors of red velvet cake with a gooey cream cheese topping. Typically made in a 9×13-inch baking dish, the bars have a beautiful red hue that’s not only eye-catching but incredibly inviting. These bars are ideal for people who love desserts that are both soft and chewy, with a slight crusty edge and a rich creamy center.
While the bars are quite sweet and buttery, they also have a subtle tanginess from the cream cheese topping, which balances out the sweetness and makes the dessert even more satisfying.
Red Velvet Gooey Bars Ingredients
To make Red Velvet Gooey Bars, you’ll need the following ingredients:
For the Cake Base:
- 2 cups all-purpose flour: The foundation of the cake base.
- 1 ½ cups granulated sugar: For sweetness.
- 2 tablespoons natural unsweetened cocoa powder: Gives a slight chocolate flavor without overwhelming the red velvet taste.
- 2 teaspoons baking powder: Provides lift to the base.
- ½ teaspoon table salt: Enhances the flavor of the cake.
- 3 large eggs: Adds moisture and binds the ingredients together.
- 1 cup (2 sticks) unsalted butter, melted: Adds richness and flavor to the cake base.
- 2 tablespoons buttermilk: The acidity of buttermilk helps to activate the baking powder and gives the cake a soft texture.
- 1 tablespoon red liquid food coloring: This provides the iconic red color to the bars.
For the Cream Cheese Topping:
- 8 ounces cream cheese, softened: A must for that signature tangy flavor.
- 1 teaspoon vanilla extract: Adds depth of flavor.
- 4 cups confectioners’ sugar: Sweetens the cream cheese topping and gives it a smooth, frosting-like consistency.

Step-by-Step Instructions for Red Velvet Gooey Bars
Making Red Velvet Gooey Bars is simple and quick, even if you’re not an expert baker. Follow these steps, and you’ll have a delicious treat in just under an hour!
Step 1: Preheat and Prepare Your Pan
- Preheat your oven to 350°F (177°C).
- Grease a 9×13-inch baking dish with non-stick cooking spray or line it with parchment paper for easy removal.
Step 2: Make the Cake Base
- In a large mixing bowl, whisk together the flour, sugar, cocoa powder, baking powder, and salt.
- In another bowl, whisk together the eggs, melted butter, buttermilk, and red food coloring.
- Combine the wet ingredients with the dry ingredients and mix until a thick dough forms.
- Press the dough evenly into the prepared 9×13-inch baking dish, ensuring the surface is smooth.
Step 3: Prepare the Cream Cheese Topping
- In a separate bowl, beat the cream cheese until smooth using an electric mixer.
- Add the remaining eggs, vanilla extract, and melted butter to the cream cheese, and mix well.
- Slowly add the confectioners’ sugar, mixing until the mixture is smooth and creamy.
Step 4: Bake the Bars
- Pour the cream cheese mixture over the red velvet cake base in the pan, spreading it evenly with a spatula.
- Bake in the preheated oven for 40 minutes, checking at the 25-minute mark. The center should still be slightly gooey but not runny. The edges should be golden brown.
- Let the bars cool completely before slicing them into 16 squares.
Variations and Customizations for Red Velvet Gooey Bars
While the classic Red Velvet Gooey Bars recipe is a crowd-pleaser on its own, there’s plenty of room to get creative with mix-ins and flavor combinations. Whether you want to add a new twist or try a different flavor profile, here are some variations to experiment with:
1. Red Velvet and White Chocolate Chips
For an extra indulgent touch, consider mixing in white chocolate chips to the batter. The creamy sweetness of the white chocolate pairs perfectly with the tangy red velvet flavor and the richness of the cream cheese topping. You can sprinkle some on top of the bars before baking to create an eye-catching finish.
2. Red Velvet with Nuts
Add a crunchy element to your gooey bars by mixing in chopped nuts like walnuts, pecans, or almonds. Nuts will not only provide a delightful contrast in texture but also enhance the flavor of the bars. Consider toasting the nuts lightly before adding them for an added depth of flavor.
3. Red Velvet with Mini Chocolate Chips
If you’re a fan of chocolate, try adding mini chocolate chips to the cake base for a double dose of chocolatey goodness. You can use semi-sweet, dark, or milk chocolate chips depending on your preference. The mini size allows for an even distribution, ensuring every bite is filled with chocolatey goodness.
4. Red Velvet with Marshmallows
For a gooey, chewy twist, fold in mini marshmallows into the batter before baking. The marshmallows will melt as the bars bake, leaving behind pockets of gooey, sweet fluff. This version is perfect for those who love a bit of texture and gooeyness in their desserts.
5. Add a Swirl of Cream Cheese Frosting
Take your bars to the next level by adding a swirl of cream cheese frosting on top of the batter before baking. Use a knife or a toothpick to swirl the frosting into the cake base. This creates a beautiful marbled effect and enhances the cream cheese flavor throughout the bars.

Serving Suggestions for Red Velvet Gooey Bars
These Red Velvet Gooey Bars are a versatile dessert that pairs well with many different serving ideas. Whether you’re hosting a holiday celebration or a casual get-together, here are some serving suggestions to elevate the experience:
1. Serve Warm with Ice Cream
For a truly indulgent treat, serve these bars warm with a scoop of vanilla ice cream on top. The cold ice cream will melt into the warm gooey bars, creating a heavenly contrast of temperatures. You can also top them with whipped cream or drizzle a bit of chocolate sauce for extra sweetness.
2. Dust with Powdered Sugar
After baking and cooling, dust the top of the bars with a light sprinkling of powdered sugar. This simple touch adds a beautiful finish and a little extra sweetness. It’s especially lovely for serving at parties or special events where you want to impress guests.
3. Top with Fresh Berries
Add a fresh fruit topping such as strawberries, raspberries, or blueberries for a refreshing contrast to the rich, sweet bars. The acidity of the berries complements the sweetness of the red velvet and cream cheese, giving you a well-balanced dessert.
4. Serve with Hot Beverages
Pair these bars with a hot beverage like coffee, tea, or a hot chocolate for a cozy dessert experience. The warmth of the drink complements the soft, gooey texture of the bars, making for the perfect dessert after a meal.
How to Store Red Velvet Gooey Bars
These bars are easy to store and will stay fresh for several days if kept properly. Here are some tips on how to store them:
1. At Room Temperature
Once the bars have cooled, store them in an airtight container at room temperature. They’ll stay fresh for about 3-4 days. Be sure to place parchment paper or wax paper between layers to prevent them from sticking together.
2. In the Refrigerator
For longer shelf life, store the bars in the refrigerator. They’ll last for up to 7 days when kept in an airtight container. Make sure to bring them to room temperature before serving for the best texture.
3. Freezing Red Velvet Gooey Bars
You can also freeze the bars for up to 3 months. Wrap the bars tightly in plastic wrap or foil, and then place them in a freezer-safe container. When ready to eat, thaw them overnight in the refrigerator or leave them at room temperature for a few hours.
Why Red Velvet Gooey Bars Are Perfect for Every Occasion
Red Velvet Gooey Bars are not only delicious but also incredibly versatile, making them the perfect dessert for any occasion. Whether you’re hosting a party, celebrating a holiday, or simply indulging in a sweet treat, these gooey bars will quickly become a favorite. Here are some reasons why they are the perfect dessert for all occasions:
1. Perfect for Holidays and Special Occasions
These Red Velvet Gooey Bars are ideal for holidays like Valentine’s Day, Christmas, and even Fourth of July. Their vibrant red color makes them visually appealing and festive, while the rich flavor ensures that they will be the highlight of your dessert spread.
2. Easy to Make in Large Batches
If you’re hosting a large gathering, these bars are the perfect option. You can easily double or triple the recipe, depending on how many guests you’re serving. Since they are baked in a 9×13-inch pan, making a large batch is simple and convenient. They are also a great make-ahead option, so you can bake them a day or two before your event.
3. A Fun Baking Project for the Family
If you’re looking for a fun and easy baking project to do with kids or family members, Red Velvet Gooey Bars are an excellent choice. The process is simple and requires minimal equipment, making it perfect for all skill levels. Plus, the kids will love helping mix the dough, add the food coloring, and, of course, enjoy the delicious results.
4. Stunning Presentation
The striking red color of these bars, paired with the smooth, creamy top, gives them a professional-looking finish. They are sure to impress guests and make any event feel special. Whether you’re serving them at a dinner party, potluck, or bake sale, these bars will stand out and wow your crowd.

Red Velvet Gooey Bars – A Dessert You Can’t Resist
These Red Velvet Gooey Bars are more than just a dessert; they’re a true crowd-pleaser. Whether you’re baking for a special occasion or simply indulging in a sweet treat, these bars offer the perfect balance of flavors and textures. With a soft, buttery cake base and a rich cream cheese topping, they’re impossible to resist.
By following the easy-to-follow instructions, you can create a batch of these delectable bars in no time. Don’t forget to add your personal twist with mix-ins or toppings for a completely customized treat!
Red Velvet Gooey Bars Recipe Card
Ingredients:
- 2 cups all-purpose flour
- 1 ½ cups granulated sugar
- 2 tablespoons natural unsweetened cocoa powder
- 2 teaspoons baking powder
- ½ teaspoon table salt
- 3 large eggs
- 1 cup (2 sticks) unsalted butter, melted
- 2 tablespoons buttermilk (or substitute with milk + vinegar)
- 1 tablespoon red liquid food coloring
- 8 ounces cream cheese, softened
- 1 teaspoon vanilla extract
- 4 cups confectioners’ sugar, plus extra for dusting
Instructions:
- Preheat the Oven: Preheat your oven to 350°F (177°C). Grease a 9×13-inch baking dish with non-stick cooking spray or line it with parchment paper.
- Make the Cake Base: In a large bowl, whisk together flour, sugar, cocoa powder, baking powder, and salt. Add 1 egg, ½ cup melted butter, buttermilk, and red food coloring. Mix until a dough forms. Press the dough evenly into the prepared baking dish.
- Prepare the Cream Cheese Topping: In a separate bowl, beat the cream cheese with an electric mixer until smooth. Add the remaining 2 eggs, vanilla extract, and ½ cup melted butter, and mix until well combined. Slowly add confectioners’ sugar, beating until the mixture is creamy.
- Bake: Pour the cream cheese mixture over the red velvet base in the baking dish. Bake for about 40 minutes, checking for doneness at the 25-minute mark. The center should remain slightly gooey but not raw, and the edges should be golden.
- Cool and Serve: Let the bars cool completely before slicing them into 16 squares. Dust with powdered sugar before serving for an extra touch.
Notes:
- Buttermilk Substitution: If you don’t have buttermilk, simply mix 2 tablespoons of milk with a scant ½ teaspoon of white vinegar. Let it sit for 5 minutes to thicken.
- Mix-ins: Feel free to add chocolate chips, nuts, or marshmallows to the batter before baking for added texture and flavor.
- Storage: Store in an airtight container at room temperature for 3-4 days or refrigerate for up to 7 days. You can also freeze the bars for up to 3 months.
Nutritional Facts (per bar, assuming 16 servings):
- Calories: 352
- Total Fat: 16g
- Saturated Fat: 10g
- Cholesterol: 58mg
- Sodium: 240mg
- Total Carbohydrates: 49g
- Fiber: 1g
- Sugars: 37g
- Protein: 3g
Prep Time: 10 minutes
Cook Time: 40 minutes
Total Time: 50 minutes
Method: Baking
Cuisine: American
Servings: 16 bars
Calories: 352 per bar
Yield: 16 bars